THE BIGGEST REVOLUTION IN SURF TRACTION SINCE IT WAS INVENTED
After 3 years of intensive development with World Champs Mick Fanning and Italo Ferreira, we’ve created a traction pad that both elevates your surfing and drastically reduces manufacturing waste.
The Good Design Awards are the highest honour for design and innovation in Australia and are recognised on a global level, rewarding diverse projects across 11 disciplines, including excellence in architectural design, engineering, fashion, digital and communication. The Awards have been setting the international standard for good design for more than six decades and embody the philosophy that design has the power to shape a better world. Past winners include the likes of the Tesla Model S, Flowhive, A-380 jet, and more.
THE UGLY TRUTH
Traction has been left in the dust. Nearly 50 years from its creation, traction has yet to take the giant revolutionary leap like surfboards, leashes, wetsuits, fins and boardshorts have.
Surf grip is still made using the same inefficient and limiting processes as it has for decades.
Currently, making one tail pad creates 67%* EVA foam waste. And with anywhere from 13 to 24 Million surfboards being sold each year, it’s an ugly truth that produces a mountain of EVA foam off-cuts and dust.
*analysis undertaken using Creatures of Leisure Icon III pad using industry standard manufacturing methods
WHY IS MOULDED TRACTION BUILT BETTER?
Instead of cutting from blank EVA foam blocks, every element is injection-shaped for ultimate precision.
PROTO™1.4’s moulded tech reduces waste to just 5%!
We mix in EcoPure® organic additive to the EVA formula ensuring the material biodegrades at its end of life.
The end result is an ultra-precise tail pad that creates radically less waste and ultimate performance.
More grip. Less waste.
That’s the difference.
WHAT ABOUT PERFORMANCE?
Because moulded technology offers unlimited potential, we no longer had the archaic constraints of routing, cutting and sanding.
We worked with World Champs Mick Fanning and Italo Ferreira to re-imagine traction as we know it. And when it comes to performance, they each have radically different approaches and preferences…
Mick Fanning: 5’11” natural foot with a fundamental approach that’s calculated and precise.
Italo Ferreira: 5’7″ goofy foot with explosive, unpredictable flair and a massive bag of tricks.
With 4X World Titles and an Olympic Gold medal between them, we had the confidence to raise the bar.
